![]() Specifically, this can include things like how engaged your followers are, which demographics are most engaged, and which tracks are being shared and saved to playlists.įor example, in Spotify for Artists, you can see detailed stats for your top 200 songs. Instead of hyper-focusing on your total stream count, pay attention to actionable metrics, which help you make data-backed decisions that actually have an impact on your music career growth. But assuming you’re among the vast majority of artists who aren’t quite making the big bucks from streaming royalties ( or not yet, at least!), it’s much wiser to focus on quality over quantity. Sure, total streams are a factor in determining your payout from streaming services. While it’s always encouraging to see these numbers go up, the truth is that these are just vanity metrics - or, in other words, things you can measure that, while not completely meaningless, don’t matter all that much in the grand scheme of things. Similar to social media platforms, it’s easy to get fixated on increasing your total number of likes, followers, or views. So how do you leverage your data to maximize streaming success, and also benefit all the other areas of your music career? Focus on actionable metrics. Major platforms like Spotify, Pandora, and Apple Music have begun rolling out robust dashboards for artists to not only track and analyze how your songs are performing, but also to provide you with invaluable streaming data that can help you understand who your audience is, where to tour, how to most effectively spend your marketing dollars, and much more. ![]() ![]() But does that mean that making your music available on streaming services is pointless? Far from it. Subscribe now to start learning on the ’Fly.Īs we’re sure you’ve heard countless times over the last several years, the chances of making a living solely off of streaming income are slim to none. + Welcome to Soundfly! We help curious musicians meet their goals with creative online courses. Whatever you want to learn, whenever you need to learn it. This article originally appeared on the Bandzoogle Blog ![]()
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