![]() ![]() The popularity of chat channels is rising in the Middle East with WhatsApp and Snapchat accounting for 10% of all mobile data traffic. Plus some providers in countries including Colombia offer unlimited WhatsApp use as part of their mobile offering. Market watchers such as the Mobile Growth Association (MGA) believe such high usage rates are down to localized issues from uncompetitive mobile carriers through to the high costs associated with mobile texting and calling. With 23 million users in 2021, it is predicted that user numbers will hit nearly 28 million by 2026 according to Statista.Īccording to monthly percentages of WhatsApp users out of total internet users, many Latin America countries feature in the top 20 WhatsApp-using countries. Usage data reveals that 73% of UK WhatsApp users use the app daily and 94% use it weekly, says Cybercrew.Īs of 2020, 96% of internet users in the country use WhatsApp, making the channel the most popular social media platform in South Africa. In 2021, the total number of monthly active WhatsApp users in the UK stood at 30 million out of its 62 million internet users with a 10% increase in penetration between 20. According to Bitkom, 81% of Germans use WhatsApp, many on a daily basis with E-marketer stating the channel has penetration rates of 84% among 24-35 year olds and 78% among older users. ![]() In Germany, WhatsApp remains by far the most popular chat app. In 2020, 31% of WhatsApp users were aged between 41-55 years old and 19% between 16-24, according to Hootsuite. ![]() ![]() The country is the biggest WhatsApp user in Europe with 33 million using WhatsApp, making it Spain’s most popular messaging channel too. ![]()
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